Marketing Materials for
a Coding Institute
a Coding Institute
2022-2023
42 Prague is a peer-to-peer coding institute with
a world-class curriculum empowering the next leading generation of tech talent in Central and Eastern Europe. Through their educational model, students are trained to become qualified software engineers and design inclusive solutions for the challenges of today and tomorrow.
a world-class curriculum empowering the next leading generation of tech talent in Central and Eastern Europe. Through their educational model, students are trained to become qualified software engineers and design inclusive solutions for the challenges of today and tomorrow.
42 Prague is a member of 42: created in Paris, brought to Prague on a mission to make the Czech Republic
a technological heart of Europe. The project was launched in spring 2022.
a technological heart of Europe. The project was launched in spring 2022.
Since November of last year, I've been actively involved in collaborative efforts with 42 Prague. My role involves maintaining close communication with the marketing department and refining the corporate identity within established guidelines. My contributions extend to organizing and enhancing social media communication, including the development of templates. Notably, a substantial portion of my responsibilities revolves around crafting diverse corporate presentations tailored for both students and partners. Each presentation adheres to distinct tones of voice and corresponding graphic languages.
Earlier this year, I played a pivotal role in designing the annual report, incorporating illustrations that seamlessly align with the established visual style on campus.
The full version of the presentation is available here.
During the past summer, I played a key role in consolidating diverse materials into a comprehensive brand book. This involved not only curating content but also developing layouts for outdoor advertising campaigns and digital communications. A primary focus was on crafting a grid system that would ensure a cohesive and holistic perception of the brand in the future.
In addition to digital assets, my expertise extends to the realm of print-ready materials. This encompasses the creation of first test merchandise, navigation elements, and other materials for internal communication with students inside the campus. Leveraging my experience, I facilitated the swift technical preparation of files, providing valuable insights into printing specifications and material recommendations.
