Hub Nusle Identity
2023
HUB Nusle is a place that unites young people in Prague and provides a space for planning and organizing various informal, educational, entertainment, and cultural events, as well as promoting the social role of young people in society. HUB Nusle supports Ukrainian youth so that they can spend their free time safely, interestingly, and usefully. The HUB provides trainings for the development of communication skills, personal growth, professional self-determination, creative workshops, and most importantly, friendly meetings with Czech peers.
In the conception of this project, my objective was to encapsulate the vibrant essence of the hub's youthful energy while establishing a cohesive design system tailored for social media platforms. The deliberate selection of vivid pastel color shades and iconography was made with the intention of mirroring the diverse array of activities hosted at the hub.
The incorporation of these elements, complemented by dynamic photographs, contributes to the formation of a visually cohesive grid on Instagram. This design system not only fosters an engaging visual narrative but also boasts user-friendly layouts, allowing for seamless utilization even in the absence of professional design intervention.
